PUT YOUR BRAND IN FRONT OF 100,000+ ATTENDEES
From main gate banners to the show guide, here's every sponsorship placement offered at the Asian American Expo — The Largest Lunar New Year Celebration in America, since 1982.
JAN 16–17, 2027
FAIRPLEX · POMONA, CA
WATCH THE EXPO
SEE THE CROWDS FOR YOURSELF
Official recaps from past years, plus TV news coverage from FOX 11 and KTLA 5.
IN THE NEWS
OFFICIAL RECAPS
FIRST AND LAST THING THEY SEE
ENTRANCE & GATEWAY BANNERS
Main Gate Entrance
Front — L/R Sides
10' × 16', Vertical
Starting at $8,000
Main Gate Exit
Back — Top
58' × 6', Horizontal
Starting at $15,000
Main Gate Exit
Back — L/R Sides
7' × 21', Vertical
Starting at $4,000
Hall Entrance
Hall 4 Entrance — Logo Ad
30' × 2', Horizontal
Starting at $8,000
Hall Entrance
Hall 4 Entrance — Small
12' × 2', Horizontal
Starting at $3,800
MAIN ENTRANCE
FORTUNE WALL — 5 SPACES AVAILABLE
Five matching ad spaces along the "Happy New Year" Fortune Wall at the show's main entrance — the backdrop for thousands of attendee photos each year.
Fortune Wall
Space A
8' × 4', Horizontal
Starting at $2,500
Fortune Wall
Space B
8' × 4', Horizontal
Starting at $2,500
Fortune Wall
Space C
8' × 4', Horizontal
Starting at $2,500
Fortune Wall
Space D
8' × 4', Horizontal
Starting at $2,500
Fortune Wall
Space E
8' × 4', Horizontal
Starting at $2,500
9 STAGES OF PROGRAMMING
STAGE BANNER SPONSORSHIPS
Stage 1
Backstage
8' × 3', Horizontal
Starting at $3,800
Stage 1
Front Stage
30' × 2', Horizontal
Starting at $8,000
Stage 2
Front
3' × 20', Vertical
Starting at $3,850
Stage 2
Back
6' × 14', Vertical
Starting at $5,000
Stage 3
Front
20' × 2', Horizontal
Starting at $8,000
Stage 3
Backstage
18' × 8', Horizontal
Starting at $4,500
Circle Stage
Title Sponsor — Top + Legs (5 Banners)
3' × 88' total
Starting at $30,000
HIGH-TRAFFIC OUTDOOR SPOTS
OUTDOOR & AISLE BANNERS
Outdoor Grand Banners
Entrance
9.8' × 7.4', Horizontal
Starting at $3,000
Barricade Banner
Ticketing Barricades — Entrance
7' × 3.5', Horizontal · Qty 6 pcs
Starting at $3,000
Ticket Box Banner
Ticket Box — Top
20' × 3', Horizontal
Starting at $4,500
Aisle Banner
Cross Bar Aisle — Hall 4
9' × 1.5', Horizontal · Qty 30 pcs
Starting at $15,000
Booth Banner
Exhibit Truss Displays
10' × 20'
Starting at $5,000
TAKE-HOME & PRINT PLACEMENTS
PRINT & PROMOTIONAL SPONSORSHIPS
Outside Promotion Flags
Logo on Bottom of Flag
Flag 2.5' × 10', Logo 2.5' × 2' · Qty 60 pcs
Starting at $20,000
Red Envelope
Logo Ad on Greeting Card
One side only · Qty 1,000 pcs
Starting at $1,000
Show Guide AD
Front Cover
7.8" × 10.5"
Starting at $4,500
Show Guide AD
Back Cover
7.8" × 10.5"
Starting at $4,500
Show Guide AD
Regular Page
7.8" × 10.5"
Starting at $1,200
Poster Logo AD
Major Sponsor
Official event poster
Starting at $8,000
Poster Logo AD
Regular Sponsor
Official event poster
Starting at $1,000
Expo Promotion Bags
Bag Logo Ad
Bag 15" × 20", Ad 11" × 15.5" · 1 color (black), one side · Qty 4,000 pcs
Starting at $6,000
Discount Coupon AD
Front (4 colors)
2" × 2.5" · Qty 10,000 pcs
Starting at $1,500
Discount Coupon AD
Back (4 colors)
5.3" × 2.4" · Qty 10,000 pcs
Starting at $1,500
Pricing above reflects the most recent Asian American Expo Sponsorship Guide and is subject to confirmation for the 2027 show. Placements are assigned on a first-come basis and some spots have limited quantity (noted above). Submit the form below and our team will confirm current availability, send the full sponsorship guide, and work out artwork specs and deadlines with you.
Artwork: send high-resolution vector logos (.EPS or .AI) and print-ready files to your Account Manager.
READY TO PUT YOUR BRAND IN FRONT OF 100,000+ ATTENDEES?
Tell us which placements you're interested in — we'll follow up with availability and next steps.
Become a Sponsor