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PRESS KIT

Official logos, the latest press release, and media contact info for journalists, bloggers and media partners covering the Asian American Expo.

01 · Brand Assets

OFFICIAL LOGOS

Asian American Expo full-color logo lockup
Full-Color Logo (with Artwork)
The primary lockup with the Chinese-opera-mask / Statue of Liberty artwork. Best for press releases, printed materials and title slides.
Download PNG ↓
Asian American Expo wordmark logo
Wordmark Only
Text-only lockup (华人工商大展 + Asian American Expo) with no artwork. Best for tight layouts, bylines and small placements.
Download PNG ↓
Asian American Expo icon mark
Icon / Mask Mark
The standalone opera-mask / Statue of Liberty icon, no text. Best for social avatars, favicons and small square placements.
Download PNG ↓

These are the source files as supplied — full resolution, not yet compressed for web. Let us know if you need a different format (SVG, transparent PNG) or a press-ready sponsor logo sheet.

02 · Press Release

FOR IMMEDIATE RELEASE

The official press release below is published in English.

Los Angeles, CA

Asian American Expo Announces Historic 45th Annual Celebration for January 16–17, 2027 at Fairplex

The Largest Lunar New Year Celebration in America marks 45 years of cultural heritage, culinary delights, and world-class entertainment in Southern California.

The Asian American Expo is proud to announce the official dates for its landmark 45th Annual Celebration, taking place on Saturday, January 16, and Sunday, January 17, 2027, at the Fairplex in Pomona, California.

Widely recognized as The Largest Lunar New Year Celebration in America, the Asian American Expo brings together hundreds of thousands of visitors from around the world to ring in the New Year. The historic 45th-anniversary event will span across seven massive exhibition halls and outdoor festival spaces, ushering in the Year of the Ram (Sheep / Goat) with unprecedented scale, tradition, and cross-cultural unity.

Since its inception in 1982, the Asian American Expo has evolved from a modest community gathering into a premier cultural and commercial cornerstone in North America. The 2027 Expo will showcase:

Over 1,500 Exhibitors & Vendors — a global market of artisan crafts, Asian beauty and lifestyle products, technology, home goods, and unique cultural gifts.

3 Iconic Food Courts & Specialty Pavilions — hundreds of authentic street food vendors, regional Asian delicacies, night-market favorites, and pre-packaged culinary imports.

Non-Stop Entertainment Across Multiple Stages — traditional dragon and lion dances, martial arts demonstrations, cultural musical showcases, K-Pop/J-Pop dance competitions, and live acrobatics.

Co-Located Anime & Asian Pop Culture Expos — broadening demographics by celebrating the dynamic worlds of anime, gaming, cosplay, and contemporary Asian youth culture.

"For 45 years, our mission has been to create a bridge between communities, celebrate the richness of Asian traditions, and welcome the New Year with joy, hope, and prosperity," said the Executive Organizing Committee for the Asian American Expo. "Reaching our 45th anniversary is a testament to the enduring support of our community, exhibitors, and attendees. We are preparing our most ambitious program yet for January 2027."

Held annually over Martin Luther King Jr. weekend, the Asian American Expo offers an immersive cultural experience for families, food lovers, and cultural enthusiasts of all backgrounds.

Ticketing details, stage schedules, vendor registration, and sponsorship opportunities for the 45th Annual Asian American Expo will be released in the coming months. For more information, please visit www.aaexpo.com.

About the Asian American Expo

Founded in 1982, the Asian American Expo is The Largest Lunar New Year Celebration in America. Held annually at the Fairplex in Pomona, California, the event showcases the diversity of East and Southeast Asian heritage through food, trade, artisan crafts, and performing arts. The event attracts over 100,000 attendees annually, serving as a hub for cultural exchange, small business empowerment, and community connection.

Note: exhibitor/vendor figures in this release reflect the organizer's press messaging and may differ slightly from the live vendor count shown elsewhere on this site.

03 · Media Assets

PHOTOS & VIDEOS

📷
Official Event Photos

A curated set of past-event photos already lives in the Media Gallery. A dedicated high-resolution press folder (credit-cleared for media use) is coming soon.

🎬
B-Roll & Highlight Video

The homepage highlight reel is embedded on aaexpo.com. Downloadable B-roll footage for broadcast/media use is coming soon.

A dedicated media folder is on the way — check back soon, or email us and we'll send what's available today.

04 · Media Contact

FOR PRESS INQUIRIES

Reach out for interviews, credentials or additional assets ahead of the 45th Annual Asian American Expo.

📧 info@aaexpo.com 📞 (626) 280-8588

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